STATIONARY INDUSTRY

The perfect combination of animation and stationery to open up new development model
In recent years, the state-assigned to support the animation industry of the moment Spring Bud competition put gesture animation industry has become a popular investment. The rapid development of animation industry and give full play of the excellent structure of cultural industries, expanding consumption, increase employment, promote the cross, the unique role of sustainability. Today, the animation industry gradually fused with the stationery industry, has opened up a new development model. It is understood that the current animation industry has obvious advantages, mostly in the United States, Japan and South Korea and other developed economies. United States, Disney, DreamWorks known around the world, Mickey Mouse, Shrek known, animated film at the box office and annual output value of derivative products as high as several billion dollars. Japan is the world's largest animation production and exporting countries to promote the stationery industry output value of animation can reach several hundred billion yen a year. In the Chinese market, "radiant with the Wolf" caused the rapid popularity of the rapid development of many related industries, from clothing to stationery, all filled with intense radiant and the Wolf trail. "Radiant with the Wolf," the hit series of products to make the animation to break the foreign monopoly situation in the Chinese market, creating a combination of animation and stationery industry, new opportunities. China Stationery & Sporting Goods Association, said Mr Young, toy design should focus more on interaction and collective. On the one hand animation with toys fit the creative and cultural, on the other hand, stationery and animation can play each other for a win-win effect. However, he believes the current national stationery combination of animation is far from mature, one very important reason is the comic book industry is still relatively weak. Stationery designer, Lin Senior Seminar instructor that, stationery and animation are two highly compatible, but a completely different business environment, industry, industry specializing in surgery, the energy of each company are limited only by stationery companies and animation companies in their respective areas of development achieved a certain degree, during the bilateral cooperation can be more space.