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Sunday, March 13, 2011

EVENT MANAGEMENT INDUSTRY

You may have sung along with thousands of Mark Knopfler fans when he performed in India recently. Or you may have been part of the crowd that swayed to the music of Paul Van Dyk. These are examples of hugely successful events that were made possible by the tremendous work done behind the scenes by Event Management companies.

Events have become a regular feature in urban India. Large and small-scale events are held nearly everyday in cities across the country. These range from marriages and birthday parties to corporate launches and celebrity shows.

Any event requires a serious amount of planning. Pre-event activities include the handling of logistics, co-ordinating with celebrities, organising media coverage, foods and beverages, venue bookings, branding exercises, obtaining sponsorships etc. And then there's the enormous responsibility of executing the actual event, minus glitches, and successfully so. All of this requires professional handling and here's where an event management company takes centrestage.

The Event Management industry in India is today worth thousands of crores, with over 200 companies offering their services in various spheres. This has generated plenty of employment opportunities for those seeking a career in this dynamic and challenging arena.

For a long time, there was no formalised training/education available for budding event managers. People first joined an event management company and were then given hands-on training. For the event companies, there were obvious disadvantages in this. First, there was the cost involved in training an employee; then, there was the danger of losing trained personnel to the competition.

To cater to the needs of the Event Management industry, the National Institute of Event Management (NIEM) was set up in April 2000. It was the very first of its kind in India as well as in Asia. It is today, the leading provider of education/training in this particular domain.

NIEM has now tied up with GurukulOnline Learning Solutions™, India's premier eLearning company, to offer diploma program in Event Management on an interactive eLearning platform.

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